Using Testimonials on your Blog Yet?
Are testimonials part of your Marketing efforts? They should be!
I’ve just added the first 2 lessons to the Testimonials Plugin Course and you can get started today learning how to leverage Testimonials in .
Social proof, properly applied, is a powerful motivator. Testimonial Plugins make using testimonials easy.
Whether you’re afraid to ask for them or not… a testimonial is a powerful marketing tool if used correctly. Most people shy away from asking for a what they don’t’ want perceived to be an egotistical request or they’re just afraid be an imposition on the client.
Many small business owners still feel that testimonials don’t work, that they’re phony or forced… So do they matter?
You’ve heard of Yelp right?
Have your researched a product or service online personally or professionally? What’s the VERY first thing you do?
Online Testimonials help prospects decide to use your good or service. A good testimonial (or a valid complaint) is a key factor in YOUR clients decision to buy or not buy. Customers are always looking for others to validate their decision. This kind of word-of-mouth can give you the extra credibility that will persuade a prospect to become a client.
Learn How To Use Testimonials in WordPress
So the real key is to properly ask and display testimonials in a way that positively influences your online guests.
Further, you can use the testimonials you gather in other marketing. Clients may extol certain attributes you were unaware that they valued, and you can highlight those attributes in your marketing. If certain attributes keep popping up in testimonials, you’ll know that they are strengths that potential clients will value and notice.
Follow along as we cover the preferred testimonial plugins and how best to use them on your site. That’s what we’ll be covering in this Testimonials Plugin Course.
