Webinar Repurposing Strategies That Make Sense

Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did.

Add the Replay to Your Autoresponders

Evergreen webinar topics are always welcome additions to your autoresponders. They give your loyal readers another way to learn from you, and their high value (video is always well received) means they’re more likely to be watched than your blog or ebooks are to be read.

But don’t stop with just the video. Offer readers a chance to download just the audio so they can listen on the go, and have the entire webinar transcribed for those who prefer to scan the content.

Use Handouts as Opt-In Incentives

Checklists and worksheets are extremely popular when it comes to enticing people to opt-in to your mailing list. It might seem counterintuitive, but sometimes less really is more. In fact, your readers will appreciate short, to-the-point checklists more than they will a 50-page ebook.

Rather than creating new offers, simply repurpose the worksheets you’ve created for your webinars.

Transcriptions and Slides Find New Homes

As surprising as it might seem, not everyone wants to watch a video. For those folks who are pressed for time, a transcript they can scan is the perfect answer. Not only that, but since Google can’t (yet) crawl video, the text version of your presentation is far better for SEO purposes.

There’s no end to the places you can share your transcript, either. Your blog, slide sharing sites, article directories, and LinkedIn are all top choices. You might even choose to do a little light editing and turn it into a Kindle book you can sell for a small fee.

Slice and Dice

In any good webinar, there are plenty of sound bites just waiting to be shared. A good virtual assistant can take your transcript and pull out the meaningful quotes for sharing on social media, and perhaps even make a selection of “pinnable” graphics to post to Pinterest.

Your presentation might even contain some of these nuggets, making her job even easier. A screenshot of a slide with a great quote or image makes the perfect update on your Facebook page or Twitter account. (Hint: keep this in mind when you create your presentation!)

And of course, don’t forget you can still offer your replay as an opt-in incentive, long after the event is over. You may want to record an alternate ending if you presented a time-sensitive offer, but otherwise it should serve you well for months or years to come.

Slide Secrets: How to Create Attention Grabbing Slide Presentations

If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them.

Now that you’re preparing your own presentations, how can you ensure your audience doesn’t feel the same way? By creating engaging, fun slides that grab and hold their attention.

Bullet Point Poison

While you may want to outline—and yes—use bullet points in your notes, the last thing that should appear on your slides are bullets. They’re the hallmark of an amateur presenter, and should only be used as a last resort.

More Slides, Not Fewer

It’s a common mistake many new (and even experienced) presenters make too few slides. As a general rule of thumb, plan at least one slide per minute, on average. So a 45-minute presentation should have 45 slides, give or take a few.

Fewer Words, More Images

You’ll often see presentations—particularly in the corporate world—that contain nothing but words. Some presenters even read right from their slides. Talk about boring!

Instead, mix up your slides to include words, images, screenshots, graphs and other visually appealing elements. Use images that match your personality and style. For example, one of the highlights of watching any presentation by Nicole Dean is her liberal use of dog images. Not only do they help to solidify her message, but they keep the viewer entertained as well.

Don’t Forget Branding

Like all of your web properties, you want to be sure your slides are clearly branded. Your site colors, logo, tagline, URL and other elements help to remind viewers of who you are and what your business is. Consider creating a PowerPoint theme that you can use for all your presentations.

Clearly State Your Offer

The last few minutes of any presentation are typically reserved for your offer, so don’t skimp out here. Be sure your offer is clearly presented on your final slides, including the URL, any discount or bonuses, and the deadline for claiming them.

Finally, take the time to study the slides of the presenters you truly enjoy. Chances are if you are attentive to their presentation, others are as well. Follow their lead when it comes to number of slides, types of images, and how the offer is presented, and you’ll soon be wowing your audience, too.

Webinar Magic: 3 Powerful Benefits Every Webinar Offers

Been on a webinar lately? I bet you have.

The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for growing your market.

List Building

Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.

As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.

Show Off Your Expertise

You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.

A webinar is a fantastic way to build up their trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better but also with the impression that you are the go-to person in your niche.

Sell to a Captive Audience

Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.

What’s irresistible? Try these proven tactics:

  • Fast acting bonuses just for those who buy while on the call or shortly after it ends.
  • Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.

Both plans have worked for thousands of webinar presenters and will work for you, too.

Whether you’ve never hosted a webinar before, or you’re already an old hand, there’s little doubt that this is a tool that really performs. The amount of time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event!

Three Rookie Summit Mistakes You’re Probably Making

Hosting a virtual summit? Good for you! You’re in for an incredible experience. Not only that, but you’ll grow your list, make some money, show of your expertise, and even make some important connections with other coaches in your niche.

But you can’t do any of that if you’re making these rookie mistakes.

Not planning ahead

A virtual summit is a big commitment. There are all kinds of moving parts you must coordinate, including:

  • Multiple speakers and their many scheduling conflicts
  • Email autoresponder connections
  • Upsell and downsell opportunities
  • Landing and access page creation
  • Promotion schedules and marketing materials

Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward.

Not getting out of your comfort zone

As the host of a virtual summit, you don’t get to fade into the background. Make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes.

Not testing everything

No single webpage should be published, and no email sent without a thorough testing of everything, including:

  • Buttons—are they clickable and do they lead where you think they do?
  • Links—watch for broken links, placeholders and 404 errors.
  • Spelling and grammar—proofread everything, including the names of your presenters.
  • Upsell/downsell funnels—make sure products are buyable and easy to access.
  • Content delivery pages—do your videos and downloads work?
  • Guest offers—opt-in for all of your guests’ free offers to be sure they work as expected.
  • Timers and coupons (if you’re using them)

Virtual Summits: Show Off Your Expertise (Even If You’re a Relative Newbie)

There’s a reason why so many top coaches and service providers are hosting virtual summits: they’re the perfect way to showcase your expertise…even if you think you don’t have any.

Seriously, everyone is an expert in something, but if you’re breaking into a new niche, or simply trying to “uplevel” your brand, then a virtual summit can be the perfect launch pad. Here’s why it works so well.

Invite your dream guests

It’s true what they say about surrounding yourself with greatness. When you associate with coaches and business owners who are just a bit ahead of you in the entrepreneurial game, they will bring you up by association.

Pull off a successful event, and you’ll find your inbox flooded with offers for interviews, speaking engagements, and JV partnerships, and all because you had the courage and forethought to put together a stellar event. So don’t be afraid to approach those “big” names.

Repackage and repurpose

Don’t let your big event fade into the background as soon as it’s over. Instead, turn the recordings into evergreen products that will continue to showcase you as the go-to person in your niche.

Consider bundling the recordings with transcripts and selling them as one-off products. You could also turn the transcripts into Kindle books, or use the audios in a stand-alone training program. If you have a coaching client who struggles with a particular task, share the relevant recording with her, then offer to answer questions after she’s watched it.

The point is, use and re-use this content everywhere you can, and it will continue to help you grow your business for years.

Blow your own horn

Blog guest posting, podcast interviews, and the speaker’s circuit…these are all fantastic ways to leverage a successful summit to show off your expertise. Because you’ve pulled off your virtual event (with a minimum of hitches) and had the backing of some heavy hitters in your niche, you’re in a great position to turn that “fame” into more opportunities.

Make the most out of your hard work by including the information on your:

  • About page
  • Speaker page
  • Press page
  • LinkedIn bio

And don’t forget to stay in touch with your speakers so you can make the most of those connections, too.