FullContact eMail Split Testing
I’m running headline split tests this week when I send our daily podcasts and member updates to our FullContact List.
The cool thing is that Split Testing is part of our Email Autoresponder Service, there’s no extra charge for it. I pick the two campaigns I want to sent, each with a different headline. The software sends the emails in equal amounts randomly to the complete list and in my case, tracks which headline gets opened more often.
This is just one form of split testing and one that everyone should be using!
I’m testing two different headline formats, one a bold benefit the other a question. I’ll update everyone later in the week after checking which format of Headline worked best.
