Webinar Repurposing Strategies That Make Sense
Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did.
Add the Replay to Your Autoresponders
Evergreen webinar topics are always welcome additions to your autoresponders. They give your loyal readers another way to learn from you, and their high value (video is always well received) means they’re more likely to be watched than your blog or ebooks are to be read.
But don’t stop with just the video. Offer readers a chance to download just the audio so they can listen on the go, and have the entire webinar transcribed for those who prefer to scan the content.
Use Handouts as Opt-In Incentives
Checklists and worksheets are extremely popular when it comes to enticing people to opt-in to your mailing list. It might seem counterintuitive, but sometimes less really is more. In fact, your readers will appreciate short, to-the-point checklists more than they will a 50 page ebook.
Rather than creating new offers, simply repurpose the worksheets you’ve created for your webinars.
Transcriptions and Slides Find New Homes
As surprising as it might seem, not everyone wants to watch a video. For those folks who are pressed for time, a transcript they can scan is the perfect answer. Not only that, but since Google can’t (yet) crawl video, the text version of your presentation is far better for SEO purposes.
There’s no end to the places you can share your transcript, either. Your blog, slide sharing sites, article directories, and LinkedIn are all top choices. You might even choose to do a little light editing and turn it into a Kindle book you can sell for a small fee.
Slice and Dice
In any good webinar, there are plenty of sound bites just waiting to be shared. A good virtual assistant can take your transcript and pull out the meaningful quotes for sharing on social media, and perhaps even make a selection of “pinnable” graphics to post to Pinterest.
Your presentation might even contain some of these nuggets, making her job even easier. A screenshot of a slide with a great quote or image makes the perfect update on your Facebook page or Twitter account. (Hint: keep this in mind when you create your presentation!)
And of course, don’t forget you can still offer your replay as an opt-in incentive, long after the event is over. You may want to record an alternate ending if you presented a time-sensitive offer, but otherwise it should serve you well for months or years to come.
