Teens may text. but Kids are Swiping.
Take a look at some recent stats:
Nielsen reports that about 70% of children (12 and younger) use tablets on a regular basis, where parents already own them. This is an increase of 10% ownership of tablets from mid-December 2011 to 19% in early January 2012 (Pew Internet and American Life Project) and surely will increase over the next few years.
Over 75% of these children use them to play downloaded games but they are also used often for educational purposes (57%), use for entertainment while travelling (55%), watching television and programs (43%), while 41% of parents give them to their kids to keep them occupied at events and restaurants.
What’s this mean for small business? As the consumption of digital content shifts from PC to tablet think about how you can take advantage of mobile platforms.
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