What’s Behind Every Objection
Running Time: 26 Minutes
Description: Session Number Two From “Convert Sales Objections Into Cash” Course.
Session 2 looks at the actual structure of an objection. This is the discovery phase of converting an objection into a sale. While objections are usually looked at in an adversarial approach, understanding why the objection is actually happening and the foundation or structure supporting is the key to converting the objection or avoiding it all together.
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