How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? We’re […]
Pain Points: What You Must Know About Your Potential Clients Read More »
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching program, so we say things like: 6-week self-study course Includes workbooks and live training Members’ only discounts While these are all good points, they’re
Copywriting 101: Features vs. Benefits (And How to Know the Difference) Read More »
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about two
Email Subject Lines That Increase Your Open Rates Read More »
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In fact, by taking a
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It Read More »
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at
Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) Read More »
