I’m ranting about online and offline marketing again this week. Why? Because it amazes me how some marketers can talk about the difference between online and offline marketing as something new! Business is business – online or offline. Your customers are your customers, no matter how you get your message across to them or how […]
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NASA has a launch sequence, a series of steps that they follow before they launch a vehicle into space. If you want to sell online you have to have one too. The 50th expands on the correct launch sequences for your business – and identifies the steps you need to take during you launch. Listen
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This is a true story! Some big brand name firms actually do know what they’re doing when it comes to connecting with their “offline” and “online” customers. Is there really a difference between the two types of customers? Listen and find out as my my kids bug me about “Kellogg Fruit Loops”. I’m sure you
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You’ve done your homework, you’re ready to roll! The 51st secret takes you through the first 10 days of your launch. Listen to this 5 minute mp3 file for some real online selling secrets and some simple ways you can add your most powerful selling tool to any web site. Blogging – It’s all the
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Contests have always been a part of marketing. Used correctly a well thought-out contest can provide any size of company with a steady stream of qualified prospects. ONLINE AND OFFLINE! I’d like you to re-consider a contest as part of your marketing mix – but for a different reason than you might be thinking. Blogging
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