Give Your Customers What They Know They Want Your market is out there, and they are looking for you! It doesn’t matter what kind of expert you are. Whether it’s a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they […]
What Your Potential Clients Wish You Knew Read More »
Create an ideal client avatar We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom
Avatars – How Well Do You Really Know Your Ideal Client? Read More »
Do You Really Know Who To Sell – And What Your Customer Want To Buy? If there’s one mistake that new—and sometimes even established— online course seller make, it’s this: failing to develop a clear vision of who is going to buy their course and why they are going to buy it. Too often we
How to Identify Your IDEAL Client Read More »
I was podcasting before the word was invented! It’s true. In the fall of 2002 and spring of 2003 I was finalizing my book. “52 Secrets My Mom Never Told Me About Marketing” Download Link And wasn’t really sure how I was going to market it. During that time I had also started playing around
My Very First Podcast 15 Years Ago Read More »
Hello and Welcome! Over the next little while I’m going to share 52 Secrets with you. These secrets consist of ideas, processes, tactics and principles that do one thing – Show You How to SELL MORE. If for some reason you don’t need any more money, or perhaps you have too much business already, follow
Blog Marketing Secret 1 Read More »