Description: Yes you read the title of this rant correctly. Does enough of your market hate what you have say? Personal rejection is a big problem for many small business owners, coaches, consultants and speakers. Why? Because they end up trying to please everyone! The goal of you marketing should be to "polarize" your market. […]
Quit Trying To Please Everyone! Read More »
Description: This has got to be the worst idea for membership site owners! I got a lot of feedback from my first rant about membership sites – and the crappy membership sites that are heading our way. How do I know they’re coming? I got an offer today that confirms my suspicions. The business model
Stupid Membership Ideas Read More »
Description: Hopefully you’ll take this 10 minute audio seriously. I like looking for trends in business. Not to create them but rather profit from them. And that’s what got me started thinking today about the "thud factor". Often referred to as the back end product this big physical high profit, high price tag package of
Are Big Physical Home Study Kits Dead? Read More »
52 Products Overview Running Time: 72 Minutes Description: A special audio interview that provides a big picture view of what you can do with simple multimedia tools and a little time and energy. If you’ve got any kind of hobby or personal intrest, I’m sure there is an Info Product that you can create. Resources:
52P-07: The 52 Products Plan TeleClass Read More »
Use Events To Create Products Use this easy technique to generate multiple digital products from a single event. This tactic works in conjunction with my Hub and Spoke Marketing Sytem. It’s an easy to follow approach that any small business owner or internet marketer can use to generate a stream of info products. Running Time:
52P-06: How To Get Multiple Products From Single Events Read More »