WCR-14: How To Position Yourself As An Expert

Position Yourself As Expert – Watch out for these trends!

Radio Show

Duration:
14 Minutes

Description:
Every week it gets a little harder to grab the attention and hold the interest of your potential customers and existing clients.  I hear the bigger, faster and better claim made each day.  How are you going to compete?  While many marketers will move attempt to use a standard TeleClass to break through the clutter I believe there are a number of problems in the both the short and long term for marketers using this approach.

  1. TeleClass Glut!  This is already happening… making it hard to differentiate yourself.
  2. Free TeleClass=No Value!  Marketers that built their business on the event model will start to have problems charging for their events.  As the number of free TeleClasses increase the value of the event will decrease – even if content is outstanding.  I expect this to happen within the next 9 months.  The result is….
  3. The 4th wave of Internet Marketing.  If you want to position yourself, make sure you watch this session a couple of times over.

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