BFD-15: RSS vs. Direct To Desktop Marketing

Really Simple Syndication or Real Simple Syndictaion (RSS) is designed to sharr headlines and other Web content. Think of it as a snapshot of the "What’s New Section" of your site. RSS solved a big problem for online marketers who were facing the prospect of declining open rates from their existing email marketing.

Each RSS feed can contain a number of "news items" and is read and managed by software installed on your PC called a news reader. Pluck or awasu are two examples of windows versions.

Once stared blogging, visitors can use their news reader to subscribe to your feed. You can also register your feed with several aggregators such as Yahoo. Once a potential customer or other marketer subscribes to your feed or displays your feed on their web site new traffic will come your way. As you update your site, your RSS file, and all the external sites that subscribe to your feed will be automatically updated. Sounds, easy right?

I’m starting to see a big problem and that’s why I’ve also started to use a Direct 2 Desktop Marketing approach. If you are like many other web surfers, you’ll soon find that you have subscribed to multiple RSS feeds, each with up to 15 new stories screaming for your attention. As a marketer, RSS feeds will soon become crowded and you’ll be forced to find another way to attract the attention of those important prospects, customers and subscribers.

That’s where you own DIRECT connection to the desktop comes in. Direct 2 Desktop Marketing gives you a private channel to communicate with each individual customer. Watch the video and see how this amazing technology is changing the face of RSS feeds.

Of course RSS feeds aren’t going to go away and there is still a huge opportunity to leverage this newer technology, however investigate Direct 2 Desktop as another opportunity to bond with your most important asset. Your Customers.