What Your Potential Clients Wish You Knew
Your market is out there, and they are looking for you!
It doesnāt matter if youāre a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide.
But youāre missing the mark in some important areas, and itās causing them to turn away in favor of another coach.
Make it Easy for Them
When youāre selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule.
They donāt make the ābuyā buttons obvious.
They donāt make contact information easy to find.
They donāt provide clear calls to action on their website.
They donāt create easy website navigation so readers can quickly find what they need.
They donāt offer the next logical product via a well-planned funnel.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.
Court the Newbies
Even if your ideal market is established business owners, donāt forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and theyāll remember you if you treat them well today.
Some ideas for helping the newbies out might be:
Low cost self-study products
eBooks or guides
Email courses
Membership sites and forums
Facebook groups
Remember, the new business owner today is tomorrowās superstar, so make sure you get on her radar. Sheāll remember (and thank you for it) later.
Get Personal
Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so donāt be afraid to let it shine. Thatās how your potential customers will get to know, like and trust you.
Share personal updates on social media, so potential customers can see the ārealā you.
Post photos of your life outside of business on Instagram and Facebook.
Take a stand for what you believe ināeven if itās controversial and unpopular.
Will you maybe turn some potential clients off with your personality? Itās possible. But ask yourself this: Do you really want those people as your customer?