Hello Tech Support? How to Tame Those Technical Demons That Hold You Back
No one can knowāand doāit all. And if youāre in business, then you know there are a lot of moving parts that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storageā¦the list goes on.
And hereās where many new (and even some established) business owners fall down. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy Camtasia; spend weeks learning it, and more weeks recording and editing video.
While thereās much to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest.
As Nicole Dean says, āIf youāre a fish, stop trying to fly. Do what youāre good at, and let others handle the rest.ā
And hereās why. Youāre wasting valuable time and energy trying to do it all yourself. Take a quick look at this calculator to find out what your time is really worth, and youāll very quickly discover that paying someone to edit your videos or update your website is a worthwhile investment.
Now thatās not to say that you shouldnāt know anything about the techy stuff that runs your business. You absolutely should. Itās nearly impossible to outsource work if you donāt have some idea of the work that needs to be done.
What that means is, you need to have an overview. You need to know where youāre going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you donāt necessarily need to know how to do them. For example, if youāre using Infusionsoft, and you want to send an email with a link that, when clicked, will automatically add the reader to a new campaign, then all you need to know is that it can be done. You donāt have to understand the mechanics behind it or be able to set it up yourself.
Thatās what your VA is for.
And if youāre really thinking ahead (and I know you are) then youāll also have your VA document the steps sheās using to complete the task. As part of her job, she should be helping to build your operations manual. That will make it easier for everyone on the team to get more done in less time, which in turn will save you money.
So stop fighting with technology. Learn only what you must know to do your job, and hand the rest off to someone who can do it faster and better. Then you can spend your time bringing in the money.