Your First Live Event: Start Small, Think Big
Hands down, one of the best ways to boost your credibility as a coach is to host your own live events. Theyāre a chance for you to show off your expertise, provide social proof (your guest speakers will do that for you), and get your name in front of more potential clients and customers.
So whatās holding you back?
Well, if youāre like most people, itās fear. Fear of not being able to attract speakers. Fear of not being able to sell enough tickets. Fear of just putting yourself out there and saying, āIām hosting an event.ā
Hereās the secret though. Your event does not have to be a 300-person affair. Sure, you can have aspirations of that (and you really should), but thatās not where you begin. You begin with a small, intimate venue that holds less than 50 people.
Think about it. If you only have to sell 50 tickets, thereās a lot less pressure to perform. Youāll have lower out-of-pocket expenses, fewer people to please, and less equipment to worry about.
But you still have all the benefits of being able to say, āIām hosting an event.ā
Plus, this live event will lay the groundwork for future events. Because youāve got the experience, it will be much easier to add live group coaching or mastermind components to your top-dollar coaching programs. Youāll have a lot less worry over managing all the pieces and parts, simply because youāve ābeen there, done thatā on more than one occasion.
Live events can take many forms, too, so donāt think you have to commit yourself to a multi-day, multi-speaker conference. Your first event might be a local Meetup, or a half-day workshop held at your favorite conference center, or even a free mastermind session tacked on to a larger event youāre attending. The point is to get your feet wet and pave the way for bigger and better events down the road.
So while youāre planning your event, keep these points in mind:
- Promote and talk up your event as if itās the biggest thing in your industry. Donāt lie, of course, but do be energetic and positive about it.
- Get testimonials from attendees, and do it while youāre at the event. Donāt wait until they get home, because we are forgetful creatures.
- Take notes. What worked, what didnāt, what could have been improved?
- Keep it simple. Donāt try to host a multi-day, multi-room event for your first time out. Put that on your āsomedayā list instead.
But the most important point about your first live event? Just do it. Step outside your comfort zone and enter the world of event hosts. Once youāre there, youāll find that your coaching credibility increases exponentially.