Three Marketing Strategies to Skyrocket Your Business
Website? Check.
Great sales copy? Check.
A variety of products available? Check.
Now all you need is steady flow of potential clients in your market.
Sounds easy, doesnāt it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you donāt know where to begin, or perhaps youāre afraid of putting yourself out there, or maybe consistency is your biggest problem.
Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and youāll be well on your way to coaching stardom.
Nail Your Brand
Hereās the single most important part of any marketing planāand one of the most difficult to pin down. Itās more than just a logo and the colors on your site. Itās not about your font choices or your āvoice.ā But it IS about all of those things and more.
Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone elseās.
Host Free Webinars
Before a potential client becomes a paying customer, they must āknow, like and trustā you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what youāre talking about, and theyāll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too.
Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If youāre looking to grow your reach, then itās time to break into paid advertising.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and youāll find that paid traffic is really quite cost effective.
You donāt have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.