The Art of Being Shareable
Ever wonder what makes some Facebook posts, videos, or blogs āgo viral,ā while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is itās easy enough to create shareable content, if you put some thought and creativity into your efforts.
Everyone Loves Infographics
Whether you want to know more about how coffee is grown, or youāre looking for ways to boost your blog traffic, youāll find a variety of infographics to fill you in.
These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information highly understandable for any audience. Even better, your market will be happy to share (and share and share).
If youāre not artistic, or donāt have the skills required to create your own, you can hire designers from Fiverr and other job sites, or use a tool such as Piktochart to quickly make infographics your audience will love.
**Pro tip: create an embeddable link for your infographic and encourage other blog owners to share it on their sites. Youāll automatically drive traffic from every site that posts your content.
Create Valuable Posts
Writing a blog post? Donāt just skim the surface of a topic. Dig deep. Provide as much information as you can on the topic.
While some bloggers will tell you that shorter is better, the truth is, posts of 3,000 words are more likely to be shared than their shorter cousins. So donāt worry about attention spans. Readers have proven they want good info and they donāt mind digging into a long post to find it.
Let Your Personality Shine
No one wants to read or share another āme tooā post. Not you and not your audience.
What they do wantāand what theyāll happily share with their friends and fansāis personality-driven pieces that arenāt afraid to take a stand.
Thatās why coaches such as Kimra Luna and Marie Forleo are so popular. You know, simply by reading their content and watching their videos, that what you see is exactly what you get. Nothing is hidden; thereās no ācorporate speakā to be found.
Itās easy to form a connection with someone like that because you feel like you know them personally. And what do you do with your friendās content? You share it, of course!
It doesnāt take much to be shareable. Just be yourself, be transparent, and be valuable. In short, just do what youāre already doing, only with a little bit more oomph!